This website provides guidance on pitching stories to the media, including outlining what reporters need and what makes a good story.
Organisation: Resource Media
Advice on channels to use to contribute to local media and how to adjust language and style for the media. The guide also includes recommendations on developing effective messages on ecosystem services for communication to the public.
Organisation: Ecological Society of America
This report offers guidance on talking to the media, including tips on overcoming challenges such as making connections with journalists and developing stories of news interest. Tt is focused on protected areas but has broader relevance.